About Us
Responsible Growth in Marin (RGM) is a non-profit grassroots organization comprised of 1000+ residents and businesses living and working in Marin County.
We are organized functionally into ten teams: Alliances, Community Vision, Environmental, Fund Raising, Legal & Government, Marketing/PR, Power in Numbers, Project Management, Research, Transportation & Traffic. RGM is completely run and managed by volunteers.
To learn more about each team visit our volunteer page.
Why RGM was formed
Originally a group of Terra Linda neighbors formed RGM in opposition to Costco Wholesale’s 2019 preliminary proposal to build a megastore warehouse with a three-story rooftop parking garage plus a 30-pump gas station and tire center at Northgate Mall. The community felt strongly that this was incompatible with the low-density residential neighborhood surrounding it and would cause severe traffic congestion and pollution, as well as noise and safety concerns. RGM’s community organizing was successful!
We found out that in March 2021 there will be no huge Costco and no gas pumps! The mall owner, Merlone Geier listened to the community and submitted an application to the City proposing a mixed-use development consisting of retail and rental units. Through attending all City meetings with the mall owner and the community, RGM actively participates in reviewing and commenting on the application and the Northgate redevelopment process. Some of our concerns include quantity, density, infrastructure, environment, pollution, aesthetics, and the lack of a true Town Center,
RGM will continue to focus on its mission and advocate for a profitable and sustainable mixed-use commercial/residential Town Center at Northgate which the community has been contemplating for years as indicated in the concepts and elements in the various City plans (North San Rafael Vision 1997, North San Rafael Vision Promenade Conceptual Plan 2002, General Plan 2020 and General Plan 2040).
Mission, Vision, Values
MISSION STATEMENT
To prioritize North San Rafael's community character and suburban quality of life from unbridled development and big-box warehouse stores; instead, we advocate for responsible growth and visionary alternatives that favor long-term solutions over short-term fixes.
VISION STATEMENT
To shape the future of North San Rafael and transform the Northgate property into a profitable, sustainable mixed-use commercial/residential development and create a vibrant community destination with a Town Center for neighborhood-scale businesses, retail, entertainment, and events.
OUR VALUES
Our work will be guided by our commitment to:
Integrity: working in the best interest of our entire community beyond reproach
Inclusiveness: respecting all people, we value diversity and recognize the contribution of all volunteers and the community we serve
Transparency: working openly and honestly without hidden agendas and providing complete, truthful and accurate information
Harmony & Balance: honoring neighborhood architecture & infrastructure, green space and quality of life
Responsible Stewardship: respecting our heritage by being socially, financially, and environmentally responsible
RGM encourages the use of local union labor to help boost local economies and create stronger communities.
Accomplishments
"Never doubt that a small group of thoughtful committed individuals can change the world. In fact, it's the only thing that ever has." – Margaret Mead
In 2019, three neighbors concerned over the possibility of a mega Costco Wholesale going into the former Sears site at Northgate Mall went from complaining to mobilizing – over that time we accomplished so much with the help of like-minded friends and neighbors and made a tangible difference.
Thank you for helping us achieve so much in such a short time together!
2024 WORK IN PROGRESS:
RGM will continue to participate regularly in Planning Commission, Design Review Board, and City Council meetings to provide input on: Northgate Redevelopment Project and Development Agreement. We will also continue to meet regularly with City Staff.
To protect the Design Review Board from dissolution, RGM will participate in City Council meetings and encourage the community to attend and write letters of support.
RGM will design a letter writing campaign and conduct outreach to the community to influence the final Draft Environmental Impact Report, move the Northgate Redevelopment Project forward and influence the final outcome; supporting Northgate to become a vibrant community destination.
In preparation for the final Environmental Impact Report (EIR) and entitlements which are expected in fall/winter 2024, we will be vetting subject matter experts to assist in reviewing the report and recommending mitigation strategies as required. We need YOUR donations to hire these experts to help keep the City accountable. We need your help.
HIGHLIGHTS FROM 2024:
March 5th was the deadline to submit letters for Public Comment to the City regarding the Draft Environmental Impact Report (DEIR) for the Northgate Town Square Redevelopment Project.. These letters can be viewed on the City’s website. Scroll down to ACTION ITEMS//Public Comment.
The letters that the community and RGM submitted are significant since the City is required to include them in the Final Environmental Impact Report (FEIR).
In February and March, RGM was invited to conduct numerous public presentations at a variety of Terra Linda communities including Quail Hill, Villa Marin and Drake Terrace. RGM informed the attendees on the Northgate Town Square Redevelopment Plan, encouraged letter writing to the City, followed by a Question and Answer session. We addressed numerous concerns about the Plan and also shared ways to take action and make a difference in the future of Northgate.
In February, RGM attended an in-person Planning Commission meeting to discuss the DEIR. RGM sent an email encouraging the community to attend in-person and to share their concerns with the City resulting in a large turnout.
RGM’s concerns include:
Evacuation Routes and Safety
Traffic
Air Quality and Greenhouse Gases
Noise
Building Height
Insufficient Public Open Space
Pollution and Health
RGM created sample letters along with our list of concerns to be used as guidelines. In addition, RGM’s attorney and experts wrote numerous technical letters which were submitted to the City and shared with the community in our emails. These letters can be viewed on our Resource page under ‘Letters’.
In January, the City of San Rafael released the Draft Environmental Impact Report (DEIR) for the Northgate Town Square Redevelopment Project. This draft is an important first step in producing the Final Environmental Impact Report (FEIR). The DEIR identifies and analyzes the potential environmental impacts of the proposed Northgate project and the mitigation measures, if any, that are needed to address those impacts.
RGM retained a CEQA attorney to assist us with the DEIR/FEIR process and with the retention of environmental experts. The community generously donated to RGM to fund our efforts.
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Throughout the year, RGM continued to participate regularly in Planning Commission, Design Review Board, and City Council meetings to provide input on: Northgate Redevelopment Project and Development Agreement, San Rafael 2023-2031 Housing Element, San Rafael Parks and Recreation Master Plan, traffic projects (Caltrans proposed roundabout at Redwood Highway and Civic Center Dr. and the Promenade on Merrydale), and various North San Rafael projects.
RGM met regularly throughout the year with City Staff.
In December, RGM attended the City Council meeting and wrote letters to oppose the proposed dissolution of the Design Review Board which was on the Agenda. We also opposed the timing of the meeting during a busy holiday season when many community residents and groups would be unavailable, therefore streamlining the process.
The resultant outcome was that the City Council decided to postpone the Design Review Board decision for several months and provide the public with more time for comments.
In September, RGM attended an In-Person Design Review Board meeting to discuss the Northgate Redevelopment Project with a focus on the architecture of the proposed residential buildings. RGM’s concerns included:
Height, Density & Scale
Safety, Traffic & Evacuation Challenges
Shading & Noise
Need for a Draft Environmental Impact Report and a Traffic Study
Building Materials
The Design Review Board recommended to the Planning Commission the approval of the project’s Environmental and Design Review Permit inclusive of additional requirements, including the following:
Increase the size of the Town Square significantly
Omit faux materials in the landscaping (e.g., artificial turf)
Eliminate the proposed dog park
Consider eliminating the rocks in the Town Square, add seating instead
Use permeable paving
Add awnings and shade trees in appropriate locations
Consider alternative designs such as green walls for the east and south side of the theater building
The Board directed City Staff to work with the developer to address how to accommodate these recommendations.
In July, RGM attended an In-person Design Review Board meeting regarding the Northgate Redevelopment Project which focused on the following topics.
Overall site plan
Pedestrian and bicycle network
Overall landscaping plan
Commercial architecture
After Merlone Geier, the Northgate Developer, presented their redesigned plan, the following changes were requested from both the majority of the DRB members and public comments.
Increase the size of the 48,075 sq. ft. Town Square by eliminating the dog park (It was a surprise that so many of the public, including dog owners, favored this approach) and eliminating some of the parking
Replace the AstroTurf and rocks planned for the Town Square, which will create an oven, with eco-friendly, comfortable, and alternative natural materials. The general recommendation to the applicant was to provide more shading with more canopied trees and to create a few pocket parks where people could gather with friends, surrounded by lovely vegetation
Rethink the shared pedestrian and bicycle paths circulating internally within the Northgate development. A major concern voiced was the risk of e-bikes and professional cyclists going 20 mph alongside pedestrians and families biking with their young children and toddlers
Replace the mural on the 44 ft. wall of the cinema with a living wall (living walls or green walls are self-sufficient vertical gardens that are attached to the exterior or interior of a building) and adequate lighting
Rent commercial spaces to local businesses; everyone was against the presence of drive-thru fast-food chains because of increased GHG emissions and traffic congestion
In January, Merlone Geier, the Northgate Developer, conducted an Open House at Northgate Mall. Visuals and plans were presented to give the community an opportunity to learn more about the Northgate Redevelopment Project, ask questions of the project representatives and offer feedback.
Ten members of Responsible Growth in Marin attended and talked with all presenters and listened to various conversations of local residents.
The following summarizes some of the predominant topics that were discussed and the concerns that were expressed by the community.
Traffic and Emergency Evacuation
Building Height and Density
Open Space
Affordable Housing
Circulation and Community/Transit Connections
Size of the Town Square
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Throughout 2022, RGM participated in meetings with the San Rafael Community Development Planning staff to discuss the Northgate Town Square Project, offered input, and provided updated ideas and concerns from our community, generated from various outreach activities. In addition, RGM met with the developer, Merlone Geier, and shared community feedback, offered insights, and stayed updated on the project.
In November, RGM attended an in-person Planning Commission Study Session at City Hall to discuss the Northgate Redevelopment Project. The community voiced many questions and concerns including the following:
Height & Scale
Sustainability & the Environment
Main Entrance at Merrydale
Open Space and the size of the Town Square
Town Square Amenities
Parking & Transportation
Housing
In advance of the meeting, RGM encouraged the community to write letters to the city sharing their concerns and ideas, to be included into the public record. RGM supplied examples of sample letters. RGM created and distributed flyers and conducted an email campaign to encourage attendance, resulting in a packed house!
In October, RGM invited the community to attend an RGM Supporters Meeting to discuss the Northgate Town Square Redevelopment Project. The agenda was as follows:
Share factually what is being planned for Northgate Mall, which is the largest residential and commercial development in Marin County
Share RGM’s ideas, based on community input, General Plan 2040, North San Rafael Plan 2010 and recent Design Review Board comments
Listen to participants’ ideas and answer questions
In August, RGM met with residents at Quail Hill Townhomes in Terra Linda to offer an informative and factual overview of the Northgate Town Square Project, share proposed alternatives to the current plan, receive feedback and answer questions. RGM shared that through discussions and negotiations with the developer, Merlone Geier, the project had been significantly modified in several ways from the original proposal. Some of the modifications that RGM achieved included:
Moving the timeframe of building the Town Square from Phase II (2040) to Phase I (2025)
Adding 85 Townhomes to buy, instead of 100% rental units
Designing tiered buildings and creating sets backs to avoid excessive massing at the perimeter of the property
Improving pedestrian and bike circulation creating a safer environment
In May RGM attended the San Rafael Design Review Board’s meeting to review The Northgate Town Square Project and the developer’s request for a Rezone to the Planned Development Zone, a Use Permit, and an Environmental and Design Review Permit. RGM expressed the following concerns:
A minimum 3-acre Town Square
Sufficient open space for its 3600± new residents
Density and height of structures
Noise, light, shading, and wind impact existing neighbors and new residents
In January the community and RGM attended the San Rafael Planning Commission scoping study session which provided the public the opportunity to shape what topics are covered in the environmental impact studies for the Northgate Mall Redevelopment Project which will transform the existing Mall into a phased mixed-use development consisting of retail, housing, and a Town Center
RGM will continue to participate regularly in Planning Commission, Design Review Board, and City Council meetings to provide input on the following:
Environmental Impact Report for Downtown and North San Rafael
State housing regulations
Regional Housing Needs Allocation (RHNA) goals and exemptions to the California Environmental and Quality Act (CEQA) and usurpation of local jurisdiction
Traffic guidelines and standards
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The new year welcomed new City of San Rafael Council and Planning Commission members as well as changes and new hires at the City Planning Department
The Research and Community Vision Teams are reviewed various planning tools in preparation for the North San Rafael PDA process
In March, we were excited to learn that due in part to RGM’s activism that Costco was defeated at Northgate and Merlone Geier, Northgate Mall owners, submitted their re-development plans to the City
The RGM Community Vision Team designed a series of creative and attractive illustrations expressing what RGM thought possible for Northgate.
In April, RGM attended a Community Forum to learn about the project, and submitted questions to influence the development of a sustainable mixed-use Town Center at Northgate Center that the community has been imagining for 20+ years
In September, RGM attended a joint session of the San Rafael Design Review Board and the Planning Commission as the city started the process to determine the Future of Northgate. We submitted our concerns in advance of the meeting which included the need for a ‘true’ Town Center, Sustainability, Mixed Ownership, Density, Parking and Sensitivity to the Existing Neighborhood.
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In January RGM was approved for nonprofit tax-exempt status
The Alliances and Community Vision teams were formed, making us 28 people strong (RGM is exclusively run by volunteers)
In February we were overjoyed to host a standing room only Supporters Meeting where we received confirmation that RGM was on the right path and garnished some great new ideas and donations
Sadly, February was RGMs last in-person meeting in observance of Marin County’s Pandemic rules. We miss the interaction with everyone, and we had to regroup and adapt to the new normal ►Zoom
In 2Q introduced RGMs bi-monthly newsletter to stay in touch with over 900 supporters and keep everyone informed
In September we held our first zoom Supporters Meeting and were thrilled to be in touch with everyone again, albeit with a smaller crowd and remotely. Supporters saw preliminary alternatives to what is possible at Northgate and were happy that commerce, neighborhood-scale businesses, attractive gathering places, and housing could coexist profitably and sustainably
RGM teams worked throughout the year on critical issues that directly impact plans for North San Rafael and Northgate Mall, e.g., traffic methodologies, North San Rafael Priority Development Area (PDA), GP 2040.
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End of August kicked off first community meeting with 59 concerned residents at Quail Hill
By the September meeting organized into six work teams, introduced name Responsible Growth in Marin, created website, Facebook, developed letter writing campaign, canvassed petition, created flyers and posters
Thoroughly researched and reported on negative environmental impacts of noise and light pollution and increase in greenhouse gas emissions and deterioration of air quality from increased traffic and idling
In October, the Planning Commission and Design Review Board were surprised at City Hall with overflowing crowds, hundreds of emails, and 1000+ petitions to comment against Costco’s preliminary plans (pictured above)
By year end RGM was recognized as a credible organization, meeting with Council members and collaborating on Draft General Plan (GP) 2040.